2006 年 4 月 10 日 星期一 【晴】

ELT script (bobo)

The part is about the product image. Here, I’d like to propose a new image for Wanglaoji before he enters the international market.

Before I introduce you the new image, do you know what Wanglaoji looks like now? Let me show you some pictures. This is the present image of Wanglaoji. Obviously, it looks like a Chinese medicine. The green paper bag is also old-fashioned. These two characters – Chinese medicine and old-fashion – combine together. It seems that Wanglaoji is not competitive enough because of this clumsy image.
So if Wanglaoji wants to catch up with the world, he should make his image sharper and more fashionable.

Here comes a new image for Wanglaoji, that is, red can with yellow Chinese wordings written as Wanglaoji. Red and yellow are both sharp colors and it can draw people’s attention easily. Also, red and yellow in China represents joy and celebration. This color matching does fit the theme of the Olympic Game. So whenever people see red can with yellow Chinese words, they will probably think of Wanglaoji immediately.
Moreover, if Wanglaoji wants the foreigners to remember his brand, it is also suggested that he should have its own English name. So “Mr. Wang” may be a good suggestion for this. As everyone knows that the name of Wanglaoji establisher is Wanglaoji, so “Mr. Wang” can simply bring out this message and the name is easier to remember too.

Another gimmick of Wanglaoji is to make it “healthy and life”. Many people think that Wanglaoji, this kind of herbal tea, is a medicine. But in fact, it is not but a day-to-day drink. So we have to emphasize that Wanglaoji is a drink that whenever you feel thirsty, you would like to have one. Moreover, we have to emphasize that Wanglaoji is a healthy drink instead of a medicine. In Chinese medicine, there is an influence called “fire” and “heat evils”. Whenever you eat fried food or BBQ, you will be “on fire” and this “fire” will make your throat uncomfortable. So drinking Wanglaoji before BBQ may help you cool down your body and make your body more balanced and healthy. So in order to remove the image of medicine, Wanglaoji should emphasize on the gimmick – it is a healthy product and a day-to-day drink.

Lucky doll is the best way to make the product more fashionable and younger. According to our statistic before, the younger people are willing to try our product. So teenager is a potential market that is worthwhile to be explored. Making a lucky doll can treat as a symbol of Wanglaoji. Also it can attract teenagers’ attention because the brand looks younger.

Finally, it’s the taste of Wanglaoji. According to our statistic before, many people think that herbal tea is bitter. So Wanglaiji can change his taste sweeter if he wants to attract more customers.

In summary, red can with yellow Chinese words is a sharp image which can draw people’s attention easily. Health and Life is the gimmick when we are promoting Wanglaoji. Lucky doll is a good way to attract younger consumers. And finally the taste should make sweeter. So we believe that this new Mr. Wang’s image can enhance the competitiveness of Wanglaoji in overseas market.

>>April 10, 2006 at 9:40:50 AM GMT+8

2006 年 4 月 9 日 星期日 【驟雨】

最近在我字典裡
"仆街"二字又多了一個新寫法

>>April 9, 2006 at 8:24:47 PM GMT+8

2006 年 4 月 9 日 星期日 【晴】

由於搞左我成個朝頭早
我都係upload唔d相上日記度
所以特此宣佈"UC Photoday特輯"停工

唔搞啦
好煩

失敗的作品在這
大家可見見遺照
http://www.xanga.com/bowie125

>>April 9, 2006 at 2:28:33 PM GMT+8

2006 年 4 月 9 日 星期日 【晴】

唉……
就咁就推左小學同學的邀請
姨媽，你真累人！

STILL PAINFUL
BUT NOT SO SERIOUS NOW.....
點算.....

>>April 9, 2006 at 12:34:27 AM GMT+8

2006 年 4 月 8 日 星期六 【晴】

今晚渣灘了
捧著肚腩看電視
收看電影金像獎頒獎典禮
希望我可以從中偷師
學習一下搞頒獎典禮的rundown
可能將來我有機會handle一個頒獎典禮呢
hehehhehe
(的確是一個既明確又清晰的目標啊！)

本人亦酷愛電影
亦喜歡看舞台劇
若你想看什麼劇或舞台劇
歡迎找我

想說說今晚頒獎典禮的rundown
十分討厭鏡頭的運用
怎麼老是在不適當的時候瞄著台下演員的大頭呢？
明明是沒什麼關係嘛
這實在太騷擾！
而且那種鏡頭的安排也十分差勁
明明嘉賓在說話嘛
鏡頭又不知道為什麼瞄著台下觀眾，有時甚至是台上的那樽石像
想看看嘉賓說話時是什麼樣子也不知道
太差了

還有是嘉賓的準備不足
每pair嘉賓都不很合拍
不知是否事前準備不足呢？

最後是有很多得獎者沒有出席
這是因為他們太忙？
因為他們不尊重這個獎呢？
還是因為這個獎的認受性不足或意義不大所致？
我的疑問是，到底評審員是依據什麼準則評分呢？
為什麼金培達老是拿音樂獎？
難道其他音樂人不行嗎？
還是因為金培達拿了金熊獎就特別巴閉
d評審員就根據那人的知名度而頒獎呢？

看來電影金像獎還有很多改善的空間呢

>>April 8, 2006 at 10:46:52 PM GMT+8

2006 年 4 月 8 日 星期六 【晴】

討厭呀！　今天，我又打敗仗了
沒有吃到劉痴奇送的白鳳丸
痛死了．．．．
害了家盈上課時，我也辦法集中精神處理她的問題
最後更當了逃兵
教不到琦琦和婉宜

嘔吐、虛脫
真的很辛苦
第一次覺得Ｍ痛影響生計
看來我得要好好處理身體問題才行

最可憐的不是肚痛
而是今晚只有我一個人吃飯
嗚……真慘

>>April 8, 2006 at 10:33:19 PM GMT+8

2006 年 4 月 7 日 星期五 【晴】

現在我在碧秋找資料寫paper(關於內地的大學城的腐敗情況)
但眼仔好累，等我渣一陣灘先……

昨夜與fannie大姐看了一齣話劇 -- "男人之苦"
其中有一幕十分抵死，
詹瑞文扮演一個十分gap的推銷員，令我想起可愛的henry兄弟，所以我忍不住笑了~~~~hahahahahaha

別問我那套劇說些什麼
因為我也不太明白他想表達些什麼
只知道詹瑞文 (or 潘惠森？) 想將很多代表"香港人"的東西放進這齣劇裡
而且他是用一個中年男人的角度去看這些東西
所以像我和fannie這樣的妙齡少女實在領悟不到"男人之虎"到底有多"苦"

好了
我又再回到我的工作崗位上了
再見了，同志！

>>April 7, 2006 at 5:43:06 PM GMT+8

2006 年 4 月 4 日 星期二 【晴】

終於長出智慧齒了
出牙仔的感覺真好

shopping with fannie

>>April 5, 2006 at 11:20:36 PM GMT+8

2006 年 4 月 2 日 星期日 【晴】

今天我只有一個遺憾
就是失望了
算了吧
下次不會再有期望了

>>April 3, 2006 at 11:36:38 PM GMT+8

2006 年 4 月 2 日 星期日 【晴】

Roadshow今天賣力演出
2個小時內
精力耗盡
學懂如何approach別人和幫自己打氣
成績也不俗！

回中大，和國是人吃午飯
再到處拍照
終於找到知音了
原來大家都可以咁gap既
等我快d upload哂的相先！

再同7a影相
特感動
因可以見返好耐無見的同學
每人的樣子都變了，變靚咗
連阿心都可以女人左
但bobo依然係form7的樣
唔得，等我快d整個型d既髮型先！

夜晚同7a食飯
mango今晚飲醉了
我也醉了
大家樂也融融的
多謝各位的包容
童言無忌
7a，我愛你！

>>April 3, 2006 at 1:02:01 AM GMT+8