2006 年 1 月 19 日 星期四 【晴】

琴晚又溫到4點先訓= =.....
今次Econ....算係咁啦.....
50幾分都應該有既......
真係有的對唔住自己.....
問Pui2拎左2本Econ.....
我做左3個MC咋.....
仲要係唔識ga tim.....
留返俾Jacky讀IVE個陣用啦~~haha
考完之後飛去tko....
打網球^_^.....早少少去到咪好lor...
我成1點55分先去到...
同龍哥，康哥仲有Joe & Jacky
打左幾下隻手就抽筋....係手掌抽筋.....
打唔倒.......
之後又去食野，行圖書館.....
好耐冇去過圖書館喇....
希望會覺倒野啦~~

>>January 20, 2006 at 12:10:23 PM GMT+8

2006 年 1 月 19 日 星期四 【晴】

好徬徨.....
我睇唔明Econ的英文....O,O"

>>January 19, 2006 at 4:04:13 PM GMT+8

2006 年 1 月 18 日 星期三 【晴】

Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic Contemporary Economic
唔想溫...........

>>January 19, 2006 at 1:05:40 PM GMT+8

2006 年 1 月 17 日 星期二 【晴】

琴晚溫到4點先訓......
我發覺自己夜晚真係精神的.....
訓左3個鐘又要返學啦...
起倒身喎~~haha.......^_^
今次考試....都ok la......
的題目好似出完又出咁樣.......
我就係冇溫上次出個個的.....今次又出返= ="
我諗住佢會出長題目個的佢又出短題目.....一係冇出....
的短題目8題識5題......都ok la...
最好既就係俾個situation你個的......
今次考Pricing Approach同Strategy...
我又係諗住佢出長題目既....= =
我背左幾多題目.....但係答個陣都係用返自己既英文答~~^_^
就算唔係好識都好....答得好開心^_^....
有返以前會考同考試既感覺~~
考成3個鐘= =..........寫到淨返10分鐘.....= =........
返到屋企又睇大儒俠，黑澀會，康永當家，咩鬼野麻辣天后宮....
都唔好睇既....又話好好笑.......
去惠康買野....見倒條龍排到一入門口就倒....即刻走人...
呢度間惠康成日都有9折ga喎....唔知其他係咪呢??
跟住去Levi's store.....睇下有冇的靚牛仔褲.....

星期5考Econ....呢科真係溫都未溫過.....
有的驚會唔合格>_<....
考完之後同林偉傑打網球呀~~~
有冇人去呀???
搵林X傑啦~~唔好搵我呀.....
記住呀....係林X傑呀.......

>>January 19, 2006 at 1:03:50 PM GMT+8

2006 年 1 月 17 日 星期二 【晴】

依家係凌晨2點45分.....
我仲o係度溫緊Demand Chain,,,,,,= ="
真係學識左好多Marketing既野....
雖然依家先黎識係遲左的.........= ="
希望聽日考試順順利利啦....
成3個鐘...唔識都嘔到識啦........

>>January 17, 2006 at 6:48:24 PM GMT+8

2006 年 1 月 16 日 星期一 【晴】

Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain Demand Chain

>>January 17, 2006 at 1:02:04 PM GMT+8

2006 年 1 月 15 日 星期日 【晴】

打日記.....啦啦啦
今日冇心機溫書呀>_<....
唔想溫書呀..........琴日都好地地既~~
可能琴日飲左咖啡...精神的la....
睇左我猜同埋周日8點........
好鬼搞笑~~^_^
套套都成個半鐘.......
再睇左差唔多成集史艷文...
加加埋埋冇左4個鐘......
唉.....

>>January 16, 2006 at 2:03:15 PM GMT+8

2006 年 1 月 14 日 星期六 【晴】

琴晚勁好訓....今日差唔多2點先起身....
溫書...算係咁.....對得住自己......
溫左2個鐘左右.....又練下打字.....
如果唔係阿媽同阿哥返黎我會繼續溫落去......
download左套大儒俠史艷文黎睇.....
以前亞視播有睇ga我....
最衰download個套係講台話....
搵倒Anli相簿.....真係好靚女^_^....15歲咋.....
最衰俾人淘汰左.....







>>January 15, 2006 at 6:02:55 PM GMT+8

2006 年 1 月 14 日 星期六 【晴】

Supply Chain and Demand Chain
-Supply chain consists of processes that the company operates, directly or indirectly in order to exchange value with its customers.
-Demand chain is a series of steps, in:
Knowing who are the customers,
Understanding the customers,
Identifying and supplying the right items to the customers.

Marketing Orientations
-Production_ Production Methods
The improvement of production and distribution, in order to achieve a reduction in costs and improved efficiency.
-Product_ Quality of product
The quality of the product is paramount.
-Selling_ Selling Methods
Effective selling and promotion are the major driver to success.
-Marketing_ Needs and wants of customers
Focus on providing the goods and services that will satisfy the needs and wants of consumers.

Branding
The strength of a brand is reflected in four ways:
-Brand awareness
Familiarity of the brand among potential customers
-Brand beliefs
Qualities attributed to a brand as perceived by potential customers
-Brand associations
Linkage of the brand to other things in the minds of customers
-Brand loyalty
Customers remain loyal to a brand

>>January 15, 2006 at 4:02:31 PM GMT+8

2006 年 1 月 14 日 星期六 【晴】

Communicate objective
-Informing
Giving information, building awareness that a product or service exists, what the product
does, where it can be obtained.
-Persuading
Creating a favourable attitude, providing a stimulus to favour one brand over another to
favour one point of view against another.
-Reinforcing/ Reassuring
Dispelling doubts about an action already taken, building support or loyalty to a point of
view or purchase, ensuring a good climate for further sales.

And the objectives should be SMART:
S: Specific
M: Measurable
A: Achievable
R: Relevant
T: Time- based

Reason for marketer to use promotion:
-Increasing the demand
-Extend the product's life cycle
-Make communication to the number and the geographical dispersion of customers
-Gain competitive advantage
-Take the emphasis away form the piece of product

AIDA: Attention, Interest, Design, Action

Sales promotion: activities usually on a temporary basis, to make goods and services more attractive to the consumer by providing some additional benefits whether in cash or in kind. It is sometimes used to support advertising and personal selling.

>>January 15, 2006 at 10:17:46 AM GMT+8